Becca Cosmetics is known for its highlighters. Sadly, it has not escaped the effects of the global pandemic. Last February 24, the beauty company announced that it will permanently close in September 2021.
According to the company’s statement, the business had a tough time withstanding the challenges and the impact of the pandemic. Therefore, the decision was made to close down the company by the end of September 2021.
The brand’s statement was positive and inspirational. It tells people to continue believing in themselves and the beauty within them by sharing the light they have to the world. They also mentioned that they are confident that Becca will always remain in people’s hearts. Fans were deeply saddened by the company’s decision. Many of them expressed their love for the brand through Instagram.
Becca Cosmetics was established in Australia in 2001. It is one of the pioneer companies to utilize the power of social media in marketing. The brand became famous because of its shades that matched a lot of complexions. Moreover, their products are cruelty-free. They were able to enter the market at the right because it was in the 2000s that people opt natural beauty over heavy looks.
In 2016, the company was acquired by Estée Lauder for $200 million which owns famous brands such as Dr. Jart+, M.A.C, and Smashbox. Unfortunately, because of the huge need to decrease their workforce, they had to lay off around 3% and shut down 10% to 15% of their stores.