{"id":34,"date":"2022-07-29T16:25:19","date_gmt":"2022-07-29T16:25:19","guid":{"rendered":"https:\/\/www.torontoverve.org\/?p=34"},"modified":"2023-07-29T16:59:08","modified_gmt":"2023-07-29T16:59:08","slug":"becca-cosmetics-to-close-because-of-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.torontoverve.org\/becca-cosmetics-to-close-because-of-the-pandemic\/","title":{"rendered":"Becca Cosmetics to Close Because of the Pandemic"},"content":{"rendered":"

Becca Cosmetics is known for its highlighters. Sadly, it has not escaped the effects of the global pandemic. Last February 24, the beauty company announced that it will permanently close in September 2021.<\/p>\n

According to the company\u2019s statement, the business had a tough time withstanding the challenges and the impact of the pandemic. Therefore, the decision was made to close down the company by the end of September 2021.<\/p>\n

The brand\u2019s statement was positive and inspirational. It tells people to continue believing in themselves and the beauty within them by sharing the light they have to the world. They also mentioned that they are confident that Becca will always remain in people\u2019s hearts. Fans were deeply saddened by the company\u2019s decision. Many of them expressed their love for the brand through Instagram.<\/p>\n

Becca Cosmetics was established in Australia in 2001. It is one of the pioneer companies to utilize the power of social media in marketing. The brand became famous because of its shades that matched a lot of complexions. Moreover, their products are cruelty-free. They were able to enter the market at the right because it was in the 2000s that people opt natural beauty over heavy looks.<\/p>\n

In 2016, the company was acquired by Est\u00e9e Lauder for $200 million which owns famous brands such as Dr. Jart+, M.A.C, and Smashbox. Unfortunately, because of the huge need to decrease their workforce, they had to lay off around 3% and shut down 10% to 15% of their stores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Becca Cosmetics is known for its highlighters. Sadly, it has not escaped the effects of the global pandemic. Last February 24, the beauty company announced that it will permanently close in September 2021.
\nAccording to the company\u2019s statement, the business had a tough time withstanding the challenges and the impact of the pandemic. Therefore, the decision was made to close down the company by the end of September 2021.
\nThe brand\u2019s statement was positive and inspirational. It tells people to continue believing in themselves and the beauty within them by sharing the light they have to the world. They also mentioned that …<\/p>\n","protected":false},"author":2,"featured_media":35,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\nBecca Cosmetics to Close Because of the Pandemic - Fashion Energy Toronto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \>\n<link rel=\"canonical\" href=\"https:\/\/www.torontoverve.org\/becca-cosmetics-to-close-because-of-the-pandemic\/\" \>\n<meta property=\"og:locale\" content=\"en_US\" \>\n<meta property=\"og:type\" content=\"article\" \>\n<meta property=\"og:title\" content=\"Becca cosmetics to close because of the pandemic - fashion energy toronto\" \>\n<meta property=\"og:description\" content=\"Becca cosmetics is known for its highlighters. sadly, it has not escaped the effects of global pandemic. last february 24, beauty company announced that will permanently close in september 2021. according to company\u2019s statement, business had a tough time withstanding challenges and impact therefore, decision was made down by end brand\u2019s statement positive inspirational. tells people continue believing themselves within them sharing light they have world. also mentioned ...\" \>\n<meta property=\"og:url\" content=\"https:\/\/www.torontoverve.org\/becca-cosmetics-to-close-because-of-the-pandemic\/\" \>\n<meta property=\"og:site_name\" content=\"Fashion energy toronto\" \>\n<meta property=\"article:published_time\" content=\"2022-07-29T16:25:19+00:00\" \>\n<meta property=\"article:modified_time\" content=\"2023-07-29T16:59:08+00:00\" \>\n<meta property=\"og:image\" content=\"https:\/\/www.torontoverve.org\/wp-content\/uploads\/2023\/07\/Becca-Cosmetics-to-Close-Because-of-the-Pandemic.jpg\" \>\n\t<meta property=\"og:image:width\" content=\"1200\" \>\n\t<meta property=\"og:image:height\" content=\"800\" \>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \>\n<meta name=\"author\" content=\"ana\" \>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \>\n<meta name=\"twitter:label1\" content=\"Written by\" \>\n\t<meta name=\"twitter:data1\" content=\"ana\" \>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.torontoverve.org\\\/becca-cosmetics-to-close-because-of-the-pandemic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.torontoverve.org\\\/becca-cosmetics-to-close-because-of-the-pandemic\\\/\"},\"author\":{\"name\":\"ana\",\"@id\":\"https:\\\/\\\/www.torontoverve.org\\\/#\\\/schema\\\/person\\\/ded12d1277bfa667cd3d87c046f06a1b\"},\"headline\":\"Becca Cosmetics to Close Because of the Pandemic\",\"datePublished\":\"2022-07-29T16:25:19+00:00\",\"dateModified\":\"2023-07-29T16:59:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.torontoverve.org\\\/becca-cosmetics-to-close-because-of-the-pandemic\\\/\"},\"wordCount\":254,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.torontoverve.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.torontoverve.org\\\/becca-cosmetics-to-close-because-of-the-pandemic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.torontoverve.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Becca-Cosmetics-to-Close-Because-of-the-Pandemic.jpg\",\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.torontoverve.org\\\/becca-cosmetics-to-close-because-of-the-pandemic\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.torontoverve.org\\\/becca-cosmetics-to-close-because-of-the-pandemic\\\/\",\"url\":\"https:\\\/\\\/www.torontoverve.org\\\/becca-cosmetics-to-close-because-of-the-pandemic\\\/\",\"name\":\"Becca Cosmetics to Close Because of the Pandemic - 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